Marketing Recommendation for NWTC Website
For my second recommendation, I analyzed how many users viewed the application page compared to how many actually submitted an application. Based on the data below, a large number of users visited the application page, but significantly fewer completed the process.
With fall and summer enrollment periods approaching, I would expect completed applications to increase as the deadlines get closer. However, based on the current data shown below, I would evaluate how users are navigating to the application process.
For example, current students who are already logged in may not clearly understand where to go to apply for additional programs. Similarly, prospective students may not realize that they must first create a login account before they are able to submit an application. If this requirement is not clearly communicated, it may contribute to application abandonment.
Looking ahead to the next few weeks, when application activity is expected to increase, I would recommend sending reminders and targeted advertisements aligned with peak engagement days. The data shows that Tuesdays and Thursdays experience the highest spikes in activity, particularly Thursdays, when users may be attempting to complete applications before the weekend.
These adjustments could help reduce drop-off rates and increase completed applications during peak enrollment periods.
