Marketing Recommendation for NWTC Website
For my fourth recommendation, the data suggests that paid advertisements have been effective, as evidenced by traffic spikes compared to the prior year. However, these spikes appear to occur when classes are already in session rather than leading up to the start of a term, as seen in the first image below.
Based on this pattern, I would recommend increasing paid advertising efforts in the weeks leading up to the start of classes. Targeting prospective students earlier in the enrollment cycle could help generate additional applications before programs begin. In addition, expanding paid campaigns to promote community and business-focused programs may help fill enrollment gaps and drive increased awareness of the wide range of programs NWTC offers.
By strategically adjusting the timing of paid advertisements, NWTC may be able to maximize engagement and better align marketing efforts with enrollment goals.
